LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (2024)

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (1)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (2)

*Screen images simulated.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (4)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (5)

The World's No.1

11 years later,
still on top

Our reign as the world's favorite OLED continues.

*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsem*nt of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED evo stand apart?

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (6)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (7)

alpha 9 AI Processor Gen7

Only α makes OLED as vivid as this

The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (8)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (9)

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (10)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (11)

*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (12)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (13)

AI Customization

Syncs with how you watch

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (14)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (15)

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (16)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (17)

AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (18)

Day

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (19)

Night

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (20)

Day

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (21)

Night

AI Picture Pro

Insane realism with authentic charm

AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (22)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (23)

*Screen images simulated.

AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (24)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (25)

See more

  • Impactful sound resonates

    AI processor refinements give you a Dynamic Sound Booster packed with power.

    LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (26)

  • Sound suits whatever you watch

    Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

    LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (27)

Close

*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.

Brightness Booster

Illuminating a brighter picture

Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (28)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (29)

*30% brighter applies to 55/65/77/83" C4.
**Brightness differs by series and size.
***Screen images simulated.

SELF LIT OLED 4K

Backlight-free brings boundless beauty

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (30)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (31)

  • Rather than relying on an additional backlight, LG OLED's self lit pixels illuminate independently. The result is true-to-life color, perfect blacks that never gray, and a picture beyond compare. With Eye Comfort Technology's low-blue light, flicker-free, and discomfort glare-free certifications, watch for longer without eye strain.

*Screen images simulated.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (32)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (33)

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (34)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (35)

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (36)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (37)

OLED Care

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (38)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (39)

Ultra Slim Design

Elegance in simplicity

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (40)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (41)

Experience the ultra-slim sensation

A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.

*Bezel size differs by series and size.

Best Harmony with LG Audio

The top-tier soundbar worthy of the best-in-class LG OLED

Synergy Bracket

Designed to amplify sight and sound

The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (42)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (43)

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (44)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (45)

*Soundbar can be purchased separately.
**Soundbar SC9 matches with OLED C2 / C3 and C4.

  • WOW Interface

  • WOW Orchestra

  • WOWCAST Built-in

Simplicity at your fingertips

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (52) LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (53)

Every picture is perfectly on pitch

WOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (54) LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (55)

Watch your TV with zero mess in sight.

Break up with wires and hear the full potential of your LG Soundbar's audio quality with WOWCAST.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (56) LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (57)

*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
**LG TV Remote usage is limited to certain features only.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.

Vast Size Range

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 55" to 83".

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (58)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (59)

webOS Re:New Program

Every year new TV for 5 years

Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (60)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (61)

*The webOS Re:New Program supports a total of 4 webOS upgradesover five years.
**The five-year upgradethresholdfor the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.

webOS 24

Make your TV experience yours

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (62)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (63)

*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.
*****Screen images simulated.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (64) LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (65)

Watch the Full Movie

*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.

Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (66)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (67)

*Screen images simulated.

Director-approved for advanced processing

  • Beef(2023)

    In conversation with Netflix's Beef director Lee Sung Jin.

  • Evil Does Not Exist(2023)

    Where Ryusuke Hamaguchi crafts his award-winning movies.

Beef(2023)

In conversation with Netflix's Beef director Lee Sung Jin.

Ultimate Gaming

Where fast action never stutters

Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (71)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (72)

*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.
***144Hz of C4 only works with games or PC inputs that support 144Hz.

Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (73)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (74)

"*Game Dashboard is activated only when both ""Game Optimizer"" and ""Game Dashboard"" is on.
**Screen images simulated."

Access to all your favorite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (75)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (76)

*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.

Sustainability

Discover LG OLED's vision for tomorrow

Choose what's right for the planet with light, bio packaging and global sustainability credentials.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (77)LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (78)

*All 2024 LG OLED models feature eco-friendly packing.

LG 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 | LG South Africa (2024)
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